About the Author
Vijay Victor is an Assistant Professor at Saintgits Institute of Management and a research scholar at the Doctoral School of Management and Business Administration, Szent Istvan University, Hungary. Vijay completed his post graduation degree in Analytical Economics from the University of Kerala with a second rank. He was awarded the prestigious Erasmus Mundus Fellowship by the European Commission in 2014. He has also received the Stipendium Hungaricum Scholarship from the Hungarian government to pursue his doctoral studies at Szent Istvan University, Hungary. His works on dynamic and personalised pricing strategies have appeared in several Scopus and Web of Science indexed journals. Vijay's research interests include Macroeconomic Policies, Pricing Strategies, and Consumer Behavior. Vijay currently lives in Budapest, Hungary.